Client : Matthew Morley
Industry : saas email marketing
Project Timeline : 2 Months
Client Overview
The client aimed to develop a platform that would streamline the creation, management, and analysis of marketing campaigns. Their goal was to reduce the costs associated with lead generation and email automation tools. They wanted a solution that would automate contact management, track campaign performance, and centralize email analytics, all tailored to their specific needs.
Challenges
- Time-Consuming Manual Processes : The client's team was spending over 2 hours daily manually scraping leads from LinkedIn, Twitter, and Instagram. This labor-intensive process took time away from more strategic activities that could drive growth.
- Managing Multiple Tools : Relying on 5+ different tools for lead generation, email verification, and campaign management was costing the client over $250 per month.
- Tailored User Interface Issues : The client marketing team struggled with existing tools that didn't fit their specific needs. Creating a user-friendly platform tailored to their use cases became essential for improving their campaign management and overall effectiveness.
Our Approach
To address the challenges faced by our client, we provided custom saas development service and built a solution that included the following key features
- Campaign Management : Create, edit, and track email campaigns with a powerful email editor.
- Lead Generation & Management : Options to manually add, upload via CSV, or scrape data from external sources.
- Analytics Dashboard : Real-time visualization of email statistics through webhooks displayed using charts and performance metrics.
- Authentication : Secure user registration and login functionality with email verification.
Payment Integration : Implemented Stripe for managing subscription tiers and one-time payments.
Results
Instead of building just another email tool, we worked closely with the client to create a comprehensive bulk email sender that would transform their entire workflow:
- Delivered a fully functional platform within a tight deadline of 2 months.
- Reduced daily lead generation time from 3+ hours to just 20 minutes
- Eliminated need for multiple tool subscriptions, saving $120+/month
